The first fashions were made in 1986, after the first Jem dolls, which is probably why some posters that came with the dolls has a white back instead of showing the fashions and playsets. The first year boxes of the fashions had artwork of the fashion, while the second year boxes had photographs. Some of the fashions were released both years. Many of the fashions were named after songs from the cartoon, most of those songs were the ones available on cassettes that came with the dolls. Most of the fashions were worn by the characters in the cartoon, and in those cases the doll version was designed first. The On Stage, Smashin', and Rio fashions came on cards, while the Flip Side, Music Is Magic, and Glitter 'N Gold fashions came in boxes. All fashions had 1 JemStar point.

Flip Side Fashions, 1986:

Fashions for Jem aswell as Jerrica. Some of which are reversible, and some separate. In most of these, Jerrica has some kind of hat to cover the pink hair, aswell as glasses. But they share shoes. See the parenthesis for who wears what of Jem and Jerrica. Included was a poster and a MTV jacket offer insert.

• City Lights
  Contents: Coat. Dress. Hat. Belt. Tights. Glasses. Necklace. Shoes.

• Gettin' Down to Business
  Contents: Coat (Jerrica), dress (Jem), skirt (Jerrica), shirt (Jerrica), tights, belt (Jerrica), hat (Jerrica), sunglasses (Jerrica), sandals.

• Let's Rock This Town
  Contents: Reversible dress, shirt, belt, tights, hat (Jerrica), sandals, glasses (Jerrica).

• Like A Dream
  Contents: Jumpsuit, dress (Jerrica), head wrap (Jerrica), belt, gloves (Jem), socks (Jem), shoes, glasses (Jerrica), necklace (Jem).

• Music In the Air
  Box. [Picture by n120m]
  Contents: Shirt, bodysuit, pants (Jerrica), belt, hat (Jerrica), shoes, glasses (Jerrica).

• Rock Country
  Contents: Shirt, skirt (Jerrica), wrap, tights, hat (Jerrica), shoes, glasses (Jerrica).

• Sophisticated Lady
  Contents: Jacket (Jem), shirt (Jerrica), skirt, tights, hat (Jerrica), necklace (Jem), sandals, glasses (Jerrica).

• Up and Rockin'
  Contents: Dress, shirt (Jerrica), headwrap (Jerrica), tights, belt, necklace (Jem), sandals, glasses (Jerrica).

Flip Side Fashions, 1987:

Four fashions were re-released this year: Gettin' Down to Business, Let's Rock This Town, Music In the Air and Sophisticated Lady.

• Broadway Magic
  Contents: Jacket with hood (Jerrica), top (Jem), tights, cape (Jem)/skirt (Jerrica), skirt, shoes, glasses (Jerrica).

• Gettin' Down to Business
  Contents: Coat (Jerrica), dress (Jem), skirt (Jerrica), shirt (Jerrica), tights, belt (Jerrica), hat (Jerrica), sunglasses (Jerrica), sandals.

• Let's Rock This Town
  Contents: Reversible dress, shirt, belt, tights, hat (Jerrica), sandals, glasses (Jerrica).

• Lightin' Strikes
  Box. [Picture by n120m]
  Contents: Jacket, shorts (Jerrica), tights, belt (Jem), socks (Jerrica), hat (Jerrica), glasses (Jerrica), shoes.

• Music In the Air
  Contents: Shirt, bodysuit, pants (Jerrica), belt, hat (Jerrica), shoes, glasses (Jerrica).

• Puttin' It All Together
  Contents: Shirt (Jem), dress (Jerrica)/skirt (Jem), tights, cape (Jerrica), hat (Jerrica), gloves (Jerrica), shoes, glasses (Jerrica).

• Runnin' Like the Wind
  Contents: Dress (Jerrica), bodysuit, reversible top, belt (Jerrica), gloves (Jem), hat (Jerrica), socks, shoes, glasses (Jerrica).

• She Makes An Impression
  Contents: Coat, top (Jem), skirt (Jem), tights, sash (Jerrica), hat (Jerrica), gloves (Jem), shoes, glasses (Jerrica).

• Sophisticated Lady
  Box. [Picture by jemboyholland]
  Contents: Jacket (Jem), shirt (Jerrica), skirt, tights, hat (Jerrica), necklace (Jem), sandals, glasses (Jerrica).

• We Can Change It
  Box. [Picture by n120m]
  Contents: Bodysuit, shirt (Jerrica), jacket (Jem), hood (Jerrica), gloves (Jem), shoes, glasses (Jerrica).

On Stage Fashions, 1986:

Fashions for Jem and the Holograms.

• Award Night
  Contents: Jumpsuit, belt, boa, shoes.

• Command Performance
  Contents: Dress, tights, hairbow, shoes.

• Dancin' The Night Away
  Box. [Picture by n120m]
  Contents: Dress, tights, scarf, shoes.

• Encore
  Contents: Dress, tights, socks, shoes.

• Music Is Magic
  Contents: Jacket, jumpsuit, shoes.

• Only the Beginning
  Box. [Picture by n120m]
  Contents: Jumpsuit, belt, scarf, glove, shoes.

• Permanent Wave
  Contents: Jumpsuit, jacket, belt, shoes.

• Twilight In Paris
  Box. [Picture by n120m]
  Contents: Dress, sock, panties, shoes.

On Stage Fashions, 1987:

Four fashions were re-released this year: Award Night, Encore, Music Is Magic and Permanent Wave.

• Award Night
  Box. [Picture by n120m]
  Contents: Jumpsuit, belt, boa, shoes.

• Come On In
  Contents: Top, pants, belt, shoes.

• Encore
  Box. [Picture by n120m]
  Contents: Dress, tights, socks, shoes.

• Friend or Stranger
  Box. [Picture by n120m]
  Contents: Jumpsuit, belt, socks, shoes.

• How You Play the Game
  Box. [Picture by n120m]
  Contents: Top, shorts, socks, sandals.

• Love's Not Easy
  Contents: Dress, tights, shoes.

• Music Is Magic
  Box. [Picture by n120m]
  Contents: Jacket, jumpsuit, shoes.
• Permanent Wave
  Contents: Jumpsuit, jacket, belt, shoes.

• Set Your Sails
  Contents: Dress, tights, belt, sandals.

• There's A Melody Playin'
  Box. [Picture by n120m]
  Contents: Dress, sock, shoes.

Smashin' Fashions, 1986:

Fashions for the Misfits and three for Rio. In 1987 Rio got his own set of fashions, where these three were included aswell.

• Just Misbehavin'
  Contents: Jacket, top, skirt, tights, belt, sandals.

• Let the Music Play
  Contents: Dress, tights, hairpiece, sandals.

• Makin' Mischief
  Contents: Bodysuit, skirt, belt, socks, sandals.

• On the Road with Jem
  Box. [Picture by n120m]
  Contents: Jacket, pants, shoes.

• Outta My Way
  Contents: Dress, tights, belt, socks, hairpiece, sandals.

• Rappin'
  Box. [Picture by n120m]
  Contents: Shirt, pants, belt, shoes, glasses.

• Truly Outrageous
  Box. [Picture by n120m]
  Contents: Jacket, dickie, pants, shoes.

• Winning is Everything
  Contents: Bodysuit, shawl, scarf, hat, shoes.

Smashin' Fashions, 1987:

Two fashions were re-released this year: Just Misbehavin' and Let the Music Play.

• Designing Woman
  Contents: Dress, tights, scarf, shoes.

• Gimme, Gimme, Gimme
  Contents: Dress, bodysuit, belt, shoes.

• Just Misbehavin'
  Box. [Picture by n120m]
  Contents: Jacket, top, skirt, tights, belt, sandals.

• Let the Music Play
  Box. [Picture by n120m]
  Contents: Dress, tights, hairpiece, sandals.

• There Ain't Nobody Better
  Contents: Dress, belt, sock, shoes.

• We're Off and Running
  Contents: Dress, jacket, tights, belt, shoes.

• You Can't Catch Me
  Box. [Picture by n120m]
  Contents: Jumpsuit, gloves, shoes.

• You Gotta Be Fast
  Box. [Picture by n120m]
  Contents: Bathing suit, jacket, tights, belt, shoes.

Rio Fashions, 1987:

Three fashions were re-released this year: On the Road with Jem, Rappin' and Truly Outrageous.

• Congratulations
  Contents: Shirt, jacket, pants, shoes.

• It All Depends on the Mood
  Box.
  Contents: Jumpsuit, belt, shoes.

• It Takes A lot [Picture by Sébastien Sawyer]
  Contents: Jacket, pants, shoes.

• On the Road with Jem
  Contents: Jacket, pants, shoes.

• Rappin'
  Contents: Shirt, pants, belt, shoes, glasses.

• Share A Little Bit
  Contents: Shirt, pants with suspenders, shoes.

• Time is Runnin' Out
  Box. [Picture by n120m]
  Contents: Shirt, fishnet shirt, shorts, visor, shoes.

• Truly Outrageous
  Contents: Jacket, dickie, pants, shoes.

• Universal Appeal
  Contents: Shirt, pants, shoes.

Glitter 'N Gold Fashions, 1987:
Fashions for Glitter 'n Gold Jem. Some boxes included an offer for the Jem and Friends Dream Tour Cassette. Description on box: "A gittery new wardrobe designed especially for Glitter 'n Gold JEM", "Collect JEM's glittery new designer wardrobe!".

• Fire & Ice
  Box. [Picture by n120m]
  Contents: Dress, wrap, tights, hairbow, shoes, bracelet.
  International:
  Holland
  Sweden

• Golden Days, Diamond Nights
  Contents: Hat. Dress. Top. Necklace. Shoes.
  International:
  Holland

• Gold Rush
  Contents: Dress, top, boa, necklace, shoes.

• Midnight Magic
  Contents: Coat. Collar. Dress. Shoes. Belt.
  International:
  Holland

• Moroccan Magic
  Box. [Picture by n120m]
  Contents: Dress, armbands, hat, panties, shoes.
  International:
  Holland
  Sweden

• Purple Haze
  Contents: Coat, belt, gloves, shoes.

  
  International:
  Holland

Music Is Magic Fashions, 1987:
These fashions included an instrument for the first time. Description on box: "Outrageous stage fashion with unique musical instrument for JEM and the Holograms!", "Outrageous musical instruments complement JEM's sensational stage fashions!". Included was a poster and a MTV jacket offer insert.

• 24 Carat Sound
  Box. [Picture by n120m]
  Contents: Vest. Top. Skirt. Gauntlets. Socks. Shoes. Guitar.
  International:
  Sweden

• Electric Chords
  Box. [Picture by n120m]
  Contents: Top, jacket, pants, hairpiece, shoes, keyboard.

• Rhythm'n Flash
  Box. [Picture by n120m]
  Contents: Shirt, pants, belt, hairband, boots, tambourine.

• Rock'n Roses
  Contents: Jacket, fishnet shirt, top, pants, boots, guitar.

• Splashes of Sound
  Contents: Dress, pants, cape, belt, boots, guitar.

• Star Struck Guitar
  Contents: Hairbow. Top. Skirt. Tights. Boots. Guitar.

Unreleased fashions, 1988 by Hasbro:

• Jem Matching Medley