Videos, by Trefa Video:

According to a Swedish toy store owner, the Jem cartoon was suppose to air on Swedish television but got canceled for an unknown reason. That wasn't good for the sales of the Jem toys at all. But instead, Jem was released on video 1987, eleven episodes were dubbed by TREFA Video AB.

The covers of the videos are different from the USA ones, but atleast as well done, with original artwork such as the ones on the Jem doll boxes and posters.

The episodes didn't contain any superstar clips, nor extra scenes, but two commercial bumpers in the third video.

Included below are translated versions of the descriptions of the plot, from the back of the covers. The way it sometimes differs from the actual story, indicates that it most likely was added by the company that released the videos, rather than by anyone involved in translating or dubbing the episodes to Swedish.

Where Swedish titles are available on the videos, the original American title is in parenthesis, and then a translation since the Swedish titles aren't a direct translation of the American titles.

• Jem Version made for sale.
  Episodes: Truly Outrageous five parter.
  Translated description of plot, from cover:
  Follow the young star JEM on exciting adventures in the popmusic's and the rockvideo's fantastic world! On the scene she is the popstar JEM, the mysterious singer and leader for the rockgroup The Holograms. In the days she is Jerrica Benton, one of the executives for the recordcompany Starlight Music. Her doublelife takes her time by time out on new, tough adventures in the entertainment world. See how JEM and her band are forced to take up the battle with the competing rockband The Misfits and how Jerrica at the same time meets the threat from the evil Eric Raymond - the director who tries to take the power over Starlight Music.

• Jem 2, En Fallande Stjärna
  Episodes: Starbright three parter.
  Translated description of plot, from cover:
  Jerrica Benton - becomes by the help of a hologram the famous rockstar Jem. For a half year ago Eric Raymond challenged Jem in a rockbandcontest, Jem and The Holograms against his own rockgroup - The Misfits. The winner would overtake Starlight Music and to make the contest even more exciting, the filmproducer Howard Sands offered, the winner a fantastic moviecontract. The day of the big contest, Eric tried to stop Jem from performing. But Jem and The Holograms managed to come in time and took home the victory. Now Howard Sands holds a incomparable party to celebrate that the filming is starting.

• Jem 3
  Episodes:
  Broadway Magic
  Det Stulna Masterbandet (In Search of the Stolen Album): The Stolen Mastertape
  Den Stora Biltävlingen (Intrigue at the Indy 500): The Big Car-contest
  Translated description of plot, from cover:
  "Broadway Magic" is a big musical that is going to be put up in town. "Jem and the Holograms" have been invited to test sing for the roles but so has the group "Misfits" been. At the same time someone has offered a big reward to anyone who can reveal Jem's secret. The journalists are chasing her and terrible rumours that she would be an alien with the mission of taking over the earth makes even the police start interest in her. They do however win the contest about the musical but "Misfits" have been promised to take over if something happens to Jem and her band, so now anything can really happen.

Videos, by Trefa Video:

These are the versions of the videos made for sale. They have very similar covers, and there might also be a second version of them with different covers.

• Jem
• Jem 2, En Fallande Stjärna
  Episodes: Starbright three parter. [Picture by Anna Svensson]

• Jem 3
  This version only included two of the episodes.
  Episodes:
  Broadway Magic
  Det Stulna Masterbandet [Picture and information by Anna Svensson]

Videos, by Film-Factory:

In 1997, Jem was released on video in Sweden once again, by a different company, Film-Factory AB. The second and third video was released the following year, 1998. It was the same eleven episodes as the first time, but with completely different covers, especially since they read "Spice Jem".

Some of the artwork on the covers, is the same as on the doll boxes and posters, while some is the more unusual which was obviously made especially to market the videos in the 80's, but was obviously never used on any of the American videos. Different is also that the names of the voice actors appear on the front of the covers, possibly since nowadays the names alone could probably help the sales.

• Spice Jem
  Episodes: Truly Outrageous five parter.
  Translated description of plot, from cover:
  In the days she is Jerrica Benton, but in the evenings she transforms into the famous rockstar Spice Jem. Jem and her group The Holograms get challenged to compete in a rockbandcontest. Their competition is the rockgroup The Misfits which is lead by Eric Raymond - a bad guy who does everything in his power for The Holograms to lose. The winners of the rockbandcontest are going to get control over the recordcompany Starlight Music, and are also tempted with a big filmcontract. Into the last it's uncertain who is going to take home the victory in the rockcontest. Jem and The holograms or The Misfits..?

• Spice Jem 2, "Filmkontraktet"
  Episodes: Starbright three parter.
  Translated description of plot, from cover:
  In the days she is Jerrica Benton, and in the evenings the famous rocksinger... Spice Jem has with her group The Holograms just won a big rockbandcontest. First price was the recordcompany Starlight Music, and a fantastic filmcontract. To celebrate the victory the filmproducer now holds a megaparty, and soon the filming can start. But in the background sneaks the competition The Misfits, who are ready to do everything for Spice Jem to fail.

• Spice Jem 3, "Dubbellivet"
  Episodes: "Broadway Magic", "In Search of the Stolen Album", and "Intrigue at the Indy 500".
  Translated description of plot, from cover:
  SPICE JEM, alias Jerrica Benton, and her group, the popular THE HOLOGRAMS, have gotten the leadrole in the musical "Broadway Magic". The deal is that The Holograms biggest competition "The Misfits" can overtake the place if anything would happen to them. "The Misfits" takes up the battle at the same time as Spice Jem's secret double life is about to be revealed by the police and press. The tension rounds, and the whole adventure gets an unexpected resolution.

Dolls, 1985 by Hasbro:

Both some of the first and second editions Jem dolls were marketed in Sweden at the same time, in 1987. Not many stores carried them, which made them harder to find, but even more popular. There was most likely no Swedish version of the boxes, so the years listed here, are when the items were made, not marketed.

• Jem/Jerrica
• Kimber
• Aja
• Shana

Dolls, 1986 by Hasbro:

• Pizzazz
• Roxy
• Stormer
• Clash
• Glitter 'n Gold Rio

Fashions: Glitter 'n Gold, 1987 by Hasbro

• Fire and Ice
• Moroccan Magic

Playsets, 1986 by Hasbro:

• The Starstage
• Rock Backstager

Books: Äventyr och Pyssel, 1987 by Richters:

Printed in Finland. The story takes place while the Jem and the Holograms still live in Starlight House, Eric still owns half of Starlight Music and has the Misfits signed. The same as the ones released in the UK, but translated to Swedish and released by a Swedish company. Also available was a bigger dark blue colorbook, probably the same or similar to the US ones.

• Räkna med bråk
  The title translates to "Count on trouble". 48 pages with a story, pages to be colored and games.
  Story: Pizzazz is tired of the fact that the press only wants to talk to Jem, and at a hamburgerbar Pizzazz finds a girl who reminds her of Jem, and has her disguise herself as Jem so that the press will have to speak to Pizzazz to get to speak to Jem, and the Misfits will get free commercial.
  Funny notes: Starlight House gets Swedish names "Starlight-huset" and "Starlight-hemmet" (which translates to the "Starlight home"). It's mentioned that Jerrica has an office in the Starlight House. A Swedish version of the phrase "Truly Outrageous" is used, "Jem är helt fantastisk" ("Jem is completely fantastic"), different from the one in the cartoon.

• Rivalerna
  The title translates to "Rivals". 57 pages, 31 of the story, 7 to be colored and 9 of games.
  Story: Pizzazz tries to break up Jerrica and Rio by having it look like Pizzazz and Rio is a couple on TV and in newspapers.
  Funny notes: Contrary to the Swedish dubbing of the cartoon, Jerrica actually says a Swedish version of "Showtime Synergy", "Showdags Synergy" and instead of "Show's Over Synergy" she says "Showen är över Synergy". Stormer says that she likes Rio and calls him cute, when talking to the other Misfits. Rio's last name is spelled "Pachecho". While not brought up in the cartoon, it's mentioned that Rio lives in an apartment and has a porter (so not in the Starlight Mansion).

• Målarbok för färgkritor
  The title translates to "colorbook for crayons". 48 colorable pages featuring Jem and the Holograms, the Misfits, Rio and Eric.